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Privacy Policy

Last updated: 3/26/24

The Rootchat Promise

Providing the families that use our products peace of mind is at the center of everything we do at Rootchat and so we wanted to share our commitment to you and your family:

  • You control who can access your moments, albums, and other elements central to the full Rootchat experience.
  • We will never share your personal information except as set forth in this Privacy Policy.
  • We take your privacy and the privacy of your loved ones’ seriously. 

Welcome to the Rootchat App and Myrootchat.com website (collectively referred to as the ‘Service’). The Service is provided to you by ImmortalFuture, LLC. (referred to herein as ‘we’, ‘us’, ‘our’, ‘Rootchat’). This policy provides you with details on the information we collect from you and the uses we make of your information. If you do not want us accessing and/or using your Personal Information as described herein, please do not provide us with any. 

As we continually work to improve our Service, this policy may be updated from time to time, so please check back periodically. We will notify you about significant changes in the way we treat Personal Information by placing a prominent notice on our Website and/or App or as may be required by law, so that you can choose whether to continue using it. If you continue to utilize the Service made available to you after such changes have been made, you hereby provide your consent to the changes. 

We encourage you to read this policy to learn more about what information of yours we collect when you utilize our Service, how we use it, and how you can ‘opt-out’ of certain communications and uses of your ‘Personal Data’. ‘Personal Data’ means any information that identifies or relates to a particular individual and also includes information referred to as ‘Personally Identifiable Information’ or ‘Personal Information’ under applicable data privacy laws, rules or regulations. This policy also includes information about how we endeavor to protect your data. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage. If you have any questions about our collection and use of your ‘Personal Data’, please contact us at info@myrootchat.com.

If you are a resident of California, please see the section titled “Information, Notices, and Rights Applicable To California Residents Only’ for specific disclosures with respect to collection, use and disclosure of your personal information and additional rights you have under applicable California state law.

1. Information Collection

(a). Personally identifiable information. 
When you create an account for our Service or use our interactive tools and Service, we may collect information that specifically identifies you, including without limitation your name, phone number, date of birth, gender, photos, or e-mail address (‘Personally Identifiable Information’) and other information you elect to provide us. We do not collect any Personally Identifiable Information unless you voluntarily share that information with us. For example, you may choose to send us Personally Identifiable Information about yourself via email correspondence with us, when registering for the Service or uploading content to the Service, or by completing an online contact request form/survey on the Service. We use this information to contact you to respond to your inquiry and as otherwise permitted by this privacy policy. If you contact us, we may keep a record of that correspondence. Additionally you, in a manner consistent with our Terms and Conditions, may choose to share information about your parents, children, or other family members including the name, birthdate, gender, height, personal milestones, and other such information about those persons. When you choose to share your Personally Identifiable Information or the Personally Identifiable Information of your family members with other others of the Service (by inviting new members to a group [either pre-existing Rootchat users or through your Contact List], interacting with ‘moments’, utilizing ‘albums’ etc.), you agree that they may view or otherwise access the Personally Identifiable Information that you share with them and acknowledge that we cannot control and/or be liable for how they may use that information. 

(b). Non-Personally Identifiable Information. 
Our Service may collect certain information that does not specifically identify you (‘Non-Personally Identifiable Information’), including without limitation clickstream data, IP type and IP host address, ISP address, Cookie IDs and Segment IDs associated with Cookie IDs, pages viewed and/or search times entered, browser type, operating system, duration and frequency of visits, anonymous usage statistics including frequency of messaging and interaction with other users, clickstream data, other log file data, or social analytics and tracking measurements that do not identify any individual. We may also collect device type, make and model, operating system, carrier, user ID, similar device IDs, and information about the Services you use. Please note that we may use third party service providers to help operate and provide services in connection with our Service and these third party service providers may collect Non-Personally Identifiable Information from our Service as well. To be clear, some types of Non-Personally Identifiable Information (including, for example, your IP address and certain unique device identifiers or cookie IDs), may be specific to a particular computer or device, and may be considered “personal data” or “personal information” as specifically defined in some jurisdictions. 

2. Information Usage

We may use your information to provide and improve the Service and to fulfill any other purpose for which you provide your information, to contact and correspond with you, as well as to prevent or address service, security, technical issues at your request in connection with customer support matters, to verify your identity and, if applicable, authorization for you to use the Service, to provide you with notices about your account, to notify you about changes to our Services or any products or services we offer or provide through it, other business purposes such as to carry out our obligations and enforce our rights arising from any contracts entered into between you and us (including our Terms and Conditions), adding you to our marketing lists, and for internal research for technological development and demonstration. We may also share or permit our vendors and subcontractors to access your information to help us provide the Service to you including email providers, host providers, data storage facilities and other companies that help us provide the Service. WE WILL NOT SELL, SHARE OR TRADE THE PERSONAL INFORMATION YOU SUBMIT TO ANY UNRELATED THIRD PARTIES, MASS MARKETERS, OR TO OTHER NON-AFFILIATED ENTITIES FOR THEIR MARKETING PURPOSES WITHOUT YOUR CONSENT. Your Personal Information will not be visible to other users of the Service unless you provide them with access to it. We may disclose your information, including your Personal Information, to third parties who are providing services on our behalf, as well as when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, or to enforce our legal rights, including but not limited to, fraud and situations involving potential threats to the safety of any person or property. In the event another company acquires all or most of our assets, all data compiled or owned by us may be among the items transferred in that transaction. In such an event, all the data will continue to be governed by this privacy policy. Finally, please note that if you specifically consent to additional uses of your Personal Information, we may use your Personal Information in manner consistent with that consent.

We use the Non-Personally Identifiable Information we collected through the Service for a variety of purposes, including to analyze interactions with and performances of the Service, and to enable us to improve our Services and the Rootchat platform. We may also use Non-Personally Identifiable Information data from third parties (such as data vendors) pursuant to their own privacy policies. Similarly, we may enhance the Non-Personally Identifiable Information collected via our Service with Non-Personally Identifiable information collected from our business partners. We may, to the extent permitted by applicable law, collect or create information that is not Personal Information such as sets of aggregate data and other generalized information, including information about browsing, usage and interactions and de-identified personal information that does not reveal your identity. We retain the right to use and disclose such aggregated or anonymous information in any manner permitted by law. 
Notwithstanding anything to the contrary herein, Rootchat may use automated processes and machine learning to analyze User Content, User Submissions, Feedback and Responses (as defined below), which helps us to aggregate response data and activity, identify trends, build product features that optimize responses, make product recommendations and provide guidance on which content, products and services work best in different scenarios. 
Rootchat may use any reports, comments, ratings, reviews and suggestions in any form regarding the services you provide (collectively the “Feedback”) and/or any responses to surveys, inquires or questionnaires that you provide (collectively, the “Responses”). You grant Rootchat a worldwide, non-exclusive, irrevocable, perpetual, royalty-free right and license to incorporate and use the Feedback and Responses. We use Feedback and Responses on an aggregated and anonymized basis. We will never sell individual Feedback or Response data or identify/contact individual respondents except on your request or where required by law. You agree that Rootchat may use and share your Feedback and Responses in accordance with this policy and applicable data protection laws. 

3. Information Relating to Children

As noted in the Terms of Use, we do not knowingly collect information from anyone under the age of 13. If you are an individual under the age of 13, please do not attempt to register for or otherwise use the Services or send us any Personal Information. If we are made aware that we have received such information, or any information in violation of our policy, we will use reasonable efforts to locate and remove that information from our records.

4. Policy Modifications

We reserve the right, at our discretion, to modify, add, or remove, portions from this policy at any time. However, if at any time in the future we play to use any data in a way that materially differs from this policy, we will post such changes here. We encourage you to periodically review the Service for the latest information on our privacy practices. 

5. Terms and Conditions

Use of this Service is governed by, and subject to, the legal notices contained at the Terms and Conditions available here. Your use, or access, of the Service constitutes your agreement to be bound by these provisions. 

6. Opt-Out

By providing your email address to us, you expressly consent to receive email from us. To the extent you have provided us with such contact information, we may contact you by email, telephone, or otherwise to verify your account, and for informational, application functionality and operational purposes (provided that we will not give your email address or mobile number to another party to promote their products or services directly to you). If you receive an email from us, you may unsubscribe from future unsolicited emails through a link, typically at the bottom of the e-mail. 

If you have consented to have your Personal Information shared with any third party who may use such information for direct marketing purposes and you no longer wish to have your Personal Information shared with such parties, then you may opt-out of such disclosures by sending an email to info@myrootchat.com. However, we are not responsible for removing your Personal Information from the lists of any third party who has previously been provided with your information in accordance with this privacy policy or your separate consent. 

On most devices, App users may opt out of mobile communications via their device settings. You may request that we delete your Personal Information by emailing your request to info@myrootchat.com and we will process your request within a reasonable time after receipt. 

Please note that there might be a brief delay between when you submit your request to ‘opt-out’ and when it is processed and reflected in our systems; accordingly you may continue to receive communications from us for a limited time after you unsubscribe. We appreciate your patience. 

7. Data Access Rights

We use reasonable processes to ensure compliance with this privacy policy and periodically verify that the policy is accurate. We encourage you to raise any concerns using the contact information provided below, and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of information. You may also request access to your Personal Identifiable Information (if you have provided Personal Identifiable Information to us through the Service) and information about our collection, use and disclosure of that information by using contact information provided below. Subject to certain exceptions prescribed by law, you will be given reasonable access to your Personal Identifiable Information, entitlement to challenge the accuracy and completeness of the information, and the ability to have it amended as is appropriate. You can help us maintain the accuracy of your information by notifying us of any changes to your Personal Identifiable Information via email: info@myrootchat.com. 

8. Information, Notices, And Rights Applicable To California Residents Only

California law provides California residents (as defined in Section 17014 of title 18 of the California Code of Regulations) (“Consumer”) with specific rights regarding information that identifies, relates to, describes, references, or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (some of which may also constitute Personally Identifiable Information). The California Consumer Privacy Act of 2018 (“CCPA”) refers to such information as “personal information”. This section describes the rights that California Consumers have and explains how to exercise those rights, subject in all cases to any limitations set forth in the CCPA. 

(a). Information We Collect; How We Collect It; How We Use It

Category Personal identifies (e.g., your first and last name, email address, address, your child’s name and birthdate, and the names and email addresses of the individuals you invite, online identifier, IP address.) Personal information covered by the California Customer Records statute (e.g., name, address, payment card information) Commercial information (e.g., records of products or services purchased) Internet or other similar network activity

The Service collects the following categories of personal information (as further specified above under Information Collection), and the Service has collected the following categories of personal information from its California Consumers within the last twelve (12) months, for the following categories of purposes and from the following categories of sources, and the Service shares personal information with the following categories of third parties:

Categories of Sources From Which Personal Information Has Been Collected Identifiers that constitute Personally Identifiable Information are collected directly from you. For example, we may collect your name, email address, from forms you complete on the Service. Identifiers that do not constitute Personally Identifiable Information (e.g., Device IDs, IP addresses, online identifiers) are collected indirectly from you through website technology, including web servers, cookies, and similar tracking technology that interacts with your session/device when you visit the Service. Personal information covered by the California Customer Records statute is collected directly from you. For example, we may collect your name, and postal address from forms you complete on the Service.  Internet or other similar network activity is collected indirectly from you through website technology, including web servers, cookies, and similar tracking technology that interacts with your device when you visit the Service.

Categories of Third Parties With Whom We Share Personal Information See the section above entitled “Information Collection”, “Information Usage and Disclosures”, “Cookies and Similar Technologies”, “Interest Based Advertising” and “Clickstream Data” for more detail about the categories of third parties with whom we share personal information.

(b). Right to Know About Personal Information Collected, Disclosed, or Sold

As a California Consumer, you have the right to request that we disclose certain information to you about our collection, use, disclosure, or sale of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access and Deletion Rights), and subject to certain limitations that we describe below, we will disclose such information. You have the right to request any or all of the following:

  • The categories of personal information we collected about you. 
  • The categories of sources from which the personal information is collected.
  • Our business or commercial purpose for collecting or selling that personal information.
  • The categories of third parties with whom we share that personal information. 
  • The specific pieces of personal information we collected about you (also called a data portability request.
  • The categories of personal information about you that we have sold or disclosed for a business purpose. 

(c). Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. However, we may retain personal information that has been de-identified or aggregated. Furthermore, we may deny your deletion request if retaining the information is necessary for us or our service provider(s) in order to perform certain actions set forth under CCPA, such as detecting security incidents and protecting against fraudulent or illegal activity.

(d). Exercising Access and Deletion Rights

To exercise the access and deletion rights described above, please submit a request to us by emailing us at info@myrootchat.com. Only you, or a person or business entity registered with the California Secretary of State that you authorize to act on your behalf (an “authorized agent”), may make the requests set forth above. The request should include your contact information and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. In addition, you should provide sufficient information that allows us to reasonably verify that you are the person about whom we collected the personal information or an authorized representative of that person. For more information about verification, see Response Timing and Format immediately below.

(e). Response Timing and Format

We will respond to consumer requests in a reasonably timely manner. If we require extra time to respond, we will inform you of the reason and extension period in writing. In order to protect the security of your personal information, we will not honor a request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

The method used to verify your identity will depend on the type, sensitivity, and value of the information, including the risk of harm to you posed by any authorized access or deletion. Generally speaking, verification will be performed by matching the identifying information provided by you to the personal information that we already have. Any disclosures we provide will only cover the 12-month period preceding our receipt of your request (and will not be made more than twice in a 12-month period). If we cannot comply with a request, or cannot fully comply with a request, the response we provide will also explain the reasons we cannot comply.

(f). Personal Information Sales and Opt-Out

We do not sell your Personally Identifiable Information. The CCPA maintains that California residents are provided certain rights when a business “shares” Personal Identifiable Information with third parties for purposes of cross-contextual behavioral advertising. We do not share your Personal Data for cross-contextual behavioral advertising, and have not done so over the last 12 months.

9. Contact

For questions or concerns relating to this Privacy Policy or your information, we can be contacted using the information below. Our data privacy manager can be contacted here: info@myrootchat.com.

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